About WebTuner

WebTuner delivers a next generation TV experience with advanced services and hardware offering access to on demand and streaming video via broadband, providing a new way to give consumers everything they want in a uniquely designed fully portable device that fits in your pocket.

Meet the Team


Alice Schroeder     social_media_linkedin social_media_twitter
Chief Executive Officer & Chairman

Alice has been CEO and Chair since late 2014 and has served on the board since 2012.  Her career includes management roles at Ernst & Young and Morgan Stanley, and she currently serves on the boards of Prudential plc and Bank of America Merrill Lynch International.  She is a former CPA and financial analyst who was named one of the five “Best Thinkers on Wall Street” by thestreet.com’s readers. Alice also is author of the #1 New York Times bestseller The Snowball: Warren Buffett and the Business of Life, and spent years talking to Buffett.

Jesse Schenk     social_media_linkedin
Chief Financial Officer 

Jesse currently handles all financial operations for binj, a start-up looking to disrupt the IPTV, OTA, and OTT industries. After spending a decade in aerospace rising from his first role as a cost analyst to COO, Jesse is now interested in technology, software, and start-up companies who can benefit from his manufacturing, project, and financial management expertise. Being a financial ninja Jesse has spearheaded teams that have won large contracts in the aerospace industry.

His achievements include a $1 billion+ Lavatory Program Award with Boeing where he started, built and managed a complete financial & accounting team.

Eduard Zaslavsky     social_media_linkedin
Sr. CSA & Co-founder

Eduard has more than 19 years of experience as a senior digital software architect, systems analyst, engineer and system integrator. While working for FourthWall Media he developed the EBIF User Agent, now an industry standard. He also developed an EPG listings distribution system while at Liberate Technology that was used in interactive television offerings (TV Navigator & OnRamp ) for Comcast and Cox Communications. Over his career, his clients have included Time Warner Cable, Charter Communications, Motorola, Tribune Media Services and BSkyB, among others.

Ed Hiar     social_media_linkedin
Vice President of Engineering

Ed has over twenty-five years as a Technologist, Manager and Leader. He and his teams have successfully delivered a wide range of products from those that optimize video streaming delivery, protect streaming video (Widevine Technologies, Inc., Google) and ecommerce (Blue Nile, Inc.).

Ed has a passion to rally teams and deliver products while demonstrating integrity..

Jeff Hoefer     social_media_linkedin
Manager of Marketing & Digital Strategy

Jeff brings over 7 years experience in digital marketing, most recently in the location analytics and mobile gaming space. Prior to joining WebTuner, Jeff helped build out the UA team at Placed Inc., and grew the overall mobile user base by over 60%. While at Big Fish Games, Jeff managed a team of marketers overseeing mobile user acquisition campaigns for the top grossing app, Big Fish Casino. Prior to mobile, Jeff helped market the growing catalog of 3,000+ desktop games on the customer acquisition team assisting in the distribution of over 2 billion games.

C. Dean Westling     social_media_linkedin
Online Entertainment Content Manager

Dean has more than 10 years working in content management, product enhancement, and team leadership. His career started in Seattle as a purchasing analyst for Onvia, a leading business intelligence company, which lead him into the realm of ontologies, taxonomies and data automation. During Dean’s career he has built and overseen teams tasked with collecting procurement data, performed product reviews, and constructed ontologies with tens of thousands of terms.